Book

Jen Filla teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

Together their experience covers all sizes and types of organizations, giving anyone and everyone a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money.

Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools and techniques available to boost an organization’s fundraising effectiveness.

“I love the way this book is designed ‘to engage and deepen the relationship an organization has with its donors, friends, and beneficiaries’ because it makes prospect research an ‘inclusive’ and ‘inviting’ part of the fundraising process.”
—Laura Fredricks, author of the book The Ask and e-book Winning Words for Raising Money

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.

The first book written especially for front-line fundraisers, Prospect Research for Fundraisers provides you with an understanding of what prospect research is and which resources are available to small organizations that have limited internal capacity, medium-sized organizations building capacity, and large organizations wanting to maximize their strengths. It offers a practical understanding of the relevant tools at the disposal of development officers and managers responsible for hiring, outsourcing, purchasing, managing, and implementing prospect research within their organizations.

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