Cooking up Planned Giving with Julia Child

by Kate Rapoport.

I met Julia Child when I was a senior at Smith College. It was the first annual Julia Child Day at Smith, an event designed to honor Ms. Child and the revolution she had brought to the way Americans think about food. Julia Child was a Smithie herself, having graduated in 1934 with a degree in history. Even in her old age, she was a force to be reckoned with, her strong voice carrying as she talked to her many admirers. She had had an affection for Smith in the many years after graduation and had decided in her later years to include the college in her planned giving.

In Nonprofit Essentials: Major Gifts, Julia Ingraham Walker outlines the different types of planned gifts. These include gifts of marketable securities, donated art or other real property, charitable lead trusts which provide a stream of income over a period of years to the non-profit and then revert back to the donor at the end of the agreed upon time, and real estate that is gifted to the non-profit which the non-profit then sells.

Ms. Child chose the planned giving option of donating her house to Smith College. In 1990, she entered into an agreement with Smith, formally donating her house to the college, but keeping the right to live in it for her lifetime. She had lived in her home since 1956 and had filmed one of her famous cooking shows in the kitchen. The kitchen itself Child left to the Smithsonian, giving Smith the right to sell the house after her death.

In 2002, Ms. Child decided to move back to California, her childhood home. She accelerated her gift, giving her home in Massachusetts to Smith while she was still living. The proceeds of the sale of her home supported the construction of Smith’s Campus Center. Ms. Child died on August 12, 2004. An etching on a window of the Campus Center Café honors her generosity to Smith. Of the many ways to honor a donor, I think that that was a fitting tribute to Julia Child, who is rumored to have cooked for her friends and classmates while at Smith. There has also been a Julia Child Day every fall since 2003, continuing to honor the impact she made on Smith and the world.

The choice that Ms. Child made to give Smith College her house allowed her to make a significant gift to an institution that she strongly believed in supporting, while allowing her to live in her home until she made the choice to go home to California. That is the beauty of a planned gift. It gives a donor the chance to support a non-profit organization with a major gift, while still allowing her to use her resources during her lifetime.