[Jan 2011 E-Newsletter Article]
I recently had the opportunity to meet up with Suzanne Nixon, State Director of Development for Devereux in Florida. We had such an interesting conversation that I asked her if I could share some of it with Aspire Research Group readers. Wouldn’t you know it, she said yes. Thanks Suzanne!
ARG: You have a lot of small and family business owners and other donors who have suffered with shrinking income and assets. Have you changed your solicitation approach with these donors?
Nixon: Yes, and I can give you an example. Some of Devereux Florida’s best and most passionate donors have found themselves struggling to meet their own and their peers’ expectations of giving. Thankfully, fundraising is not accounting so I have been able to help some of our donors reach a desired giving level by “stacking” their gift. One donor was able to make a gift by adding together several resources. She included a smaller than typical personal gift, adding that to one from her business and a third one from her family foundation. I was able to recognize her gift under the combined amount, which put her in a much higher giving level than any one of those gifts alone.
ARG: When do you use prospect research?
Nixon: We are in a campaign to build a gymnasium and after my campaign cabinet has a brainstorming session I request a solicitation profile on the top four or five prospects that have surfaced. These are prospects my cabinet members already know, or know someone who knows them. Getting a solicitation profile at the identification stage makes sense for me because I have so little time. I need to know right away whether the prospect is philanthropic and what size gift might be possible. The solicitation profile gives me all the information I need to plan a strategy for cultivation or to disqualify early. When I’m ready to solicit for a gift I just ask for a profile update.
About Devereux:
The Devereux Foundation helps empower children and adults with intellectual, emotional, developmental, and behavioral challenges to lead fulfilling and rewarding lives. Devereux is a nationwide organization, headquartered in southeast Pennsylvania, positively impacting the lives of tens of thousands of individuals and families each year.
Devereux Florida operates nearly 50 programs in 38 counties statewide and is the largest non-profit provider of these services in the state of Florida. In 2012, we will celebrate 100 successful years nationally and 25 years of service in Florida.